All work

Cybersecurity · Talent assessment

Haystack Solutions.

Built a modern brand and demand engine for the world's only cyber aptitude assessment.

Logo designWebsite designEmail marketingBlog developmentPaid advertising

01 — Summary

Rebranded Haystack Solutions and stood up the integrated marketing system behind CyberGEN.IQ — the world's only cyber aptitude and talent assessment — spanning identity, website, content, email, and paid media.

02 — Challenge

Haystack Solutions had a category-defining product in CyberGEN.IQ but needed a brand and marketing program that could land its credibility with cybersecurity leaders, recruiters, and partners like WiCyS.

03 — Approach

  1. 01

    Developed a refreshed primary logo and color palette for the Haystack Solutions brand.

  2. 02

    Designed and built the website with clear product storytelling for CyberGEN.IQ.

  3. 03

    Produced web, social, and email graphics supporting recurring campaigns and webinars.

  4. 04

    Executed LinkedIn ad creative and paid programs around 'No more guessing' and 'Reduce hiring time' messaging.

  5. 05

    Created sales collateral, scorecards, and explanatory documents for understanding the CyberGEN.IQ score.

04 — Outcomes

Brand

Modern identity aligned to a category-defining product

Digital

Website, blog, and email program supporting demand

Demand

LinkedIn ads and partner campaigns driving qualified leads

05 — Creative

Uncommon Marketing Works — Branding Portfolio (PDF)Full rebrand portfolio featuring logo systems, brand guidelines, collateral, ads, and campaign creative across client engagements.

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