About
Twenty years
of first drafts,
launches, and rewrites.
Staci Cretu
Founder
I help B2B technology, cybersecurity, SaaS, and growth-stage companies transform marketing into a measurable revenue engine.
For more than 20 years, I've partnered with founders, CEOs, and executive leadership teams to build scalable go-to-market strategies, strengthen market positioning, and align marketing, sales, and product organizations around growth.
Throughout my career, I've served as a Chief Marketing Officer, agency founder, fractional executive, and strategic advisor. I've led marketing organizations through periods of rapid growth, market expansion, repositioning, and transformation—always with a focus on measurable business outcomes.
My experience spans cybersecurity, enterprise technology, SaaS, manufacturing, professional services, and government organizations. I understand the challenges that come with complex buying cycles, technical audiences, competitive markets, and aggressive growth goals.
Today, I work directly with leadership teams to create clarity, alignment, and accountability across the entire revenue journey—from positioning and demand generation to product marketing and executive strategy.
Because great marketing shouldn't just generate awareness. It should drive growth.
The long version
2024–Present
Strategic Marketing Consultant & Fractional CMO
Staci Cretu Consulting
Advise founders, CEOs, and executive teams on go-to-market strategy, demand generation, positioning, and revenue growth initiatives across B2B technology and professional services organizations.
2024–Present
SVP & Chief Marketing Officer
RunSafe Security
Lead global marketing strategy, demand generation, product marketing, communications, and revenue alignment for a cybersecurity company protecting embedded systems and critical infrastructure. Partner directly with executive leadership to drive growth, category leadership, and market expansion.
2016–2024
Founder & CEO
Uncommon Marketing Works
Founded and scaled an award-winning inbound marketing agency serving B2B technology, professional services, and growth-stage companies. Led strategy, client growth, team development, and revenue operations while helping organizations strengthen positioning and accelerate growth.
2021–2024
Fractional & Interim Marketing Leadership
Linarc—Fractional CMO
RocketReach—Interim Head of Marketing
Leadership Connect—Fractional CMO
RunSafe Security—Marketing Advisor
Provided executive marketing leadership, demand generation strategy, product marketing guidance, and go-to-market planning for high-growth technology organizations.
2012–2016
Marketing Director
Westfalia Technologies
Directed marketing strategy for a global warehouse automation and logistics technology company, introducing modern marketing technologies and revenue-focused programs.
2007–2012
Chief, Advertising & Public Affairs
U.S. Army
Led recruiting advertising initiatives throughout Pennsylvania while serving as spokesperson and public affairs advisor. Developed expertise in leadership, communications, strategic planning, and stakeholder engagement.
Recognition
Awards from the Uncommon Marketing Works years.
A handful of honors recognizing the agency's creative work and industry impact between 2022 and 2023.
Inc. Power Partner
2023
MarCom Platinum Winner
2023
MUSE Creative Awards Gold Winner
2023
MarCom Platinum Winner
2022
In practice
The work is mostly listening, writing things down, and deleting half of them.
In their words
Staci stepped in on an interim basis to lead our marketing program. She did an excellent job kickstarting our overall program, coordinated between multiple agencies, and integrated directly into our leadership team. She helped tremendously strategically and operationally, and her team at UMW just get stuff done.
In their words
Staci is a true professional marketer and she runs an amazing team that helped Verenia in our growth journey.
Curious whether we'd work well?
One intro call is the fastest way to find out. No pitch deck, no pressure.
Let's Talk