Services
Three ways to bring an
executive to the table.
Every engagement starts the same way — a strategy conversation about where growth is stuck. From there we pick the shape that fits your stage, your team, and the business result you need.
My Approach
Most companies don't have a marketing problem. They have a positioning problem.
- No clarity on who you're actually for.
- No clarity on why buyers should choose you over the alternative.
- No clarity on how marketing, sales, and product create growth together.
My job is to create that clarity at the leadership table and build the commercial systems — positioning, GTM, alignment, accountability — that turn it into growth.
The result is sharper positioning, pipeline that keeps pace with revenue targets, and a marketing function that finally reports up to the business.
How We Work Together
Three ways companies hire me.
Pick the one that fits your stage. Every engagement starts the same way — a strategy conversation about where growth is stuck.
01
FlagshipFractional Head of Marketing
Ongoing · 1–2 days per week · 6-mo. minimum
Best forFounder-led B2B companies with one or two marketers who need an executive to own strategy, team, and revenue.
- Includes
- Executive leadership at the table
- Marketing & GTM strategy
- Team, agency, and vendor management
- Budget & KPI ownership
- Weekly leadership cadence
- Board & investor reporting
02
Strategic Marketing Projects
Fixed-scope sprints · 2–6 weeks
Best forCompanies not ready for ongoing help but need positioning, GTM, demand gen, or AI strategy done right — once.
- Includes
- Marketing Audit & Roadmap
- Go-to-Market Strategy
- Product Marketing Sprint
- Demand Generation Strategy
- Founder Messaging Intensive
- AI Marketing Strategy
03
Executive Advisory
Twice monthly · CEO-facing
Best forCEOs who want ongoing strategic guidance on marketing decisions, hires, and GTM — without execution.
- Includes
- Two working sessions per month
- On-call for board & hiring decisions
- Positioning & GTM decision support
- Vendor and specialist referrals
- Async strategy reviews
Strategic Marketing Projects
Fixed-scope sprints for companies not ready for ongoing help.
Get positioning, GTM, demand gen, or AI strategy done right — once. Most project engagements naturally lead into a longer fractional relationship, but they don't have to.
2–4 weeks
Marketing Audit & Roadmap
The ideal first engagement. Website, messaging, funnel, CRM, demand gen, SEO, analytics, and AI readiness reviewed end-to-end. You get a 30-page report, a prioritized roadmap, and an executive presentation.
4–6 weeks
Go-to-Market Strategy
ICP refinement, positioning, messaging, pricing recommendations, launch plan, content strategy, and sales enablement — the executive-ready plan your team can run against.
4 weeks
Product Marketing Sprint
Positioning, messaging, launch plan, sales deck, and website recommendations for a product, category shift, or category launch.
4–6 weeks
Demand Generation Strategy
Funnel analysis, campaign strategy, channel recommendations, KPI dashboard, attribution model, and quarterly plan — the demand engine sales can forecast against.
2–3 weeks
Founder Messaging Intensive
Clarify positioning, differentiate from competitors, build the messaging framework, and refine website copy — often the fastest path from stuck to selling.
3–5 weeks
AI Marketing Strategy
AI workflow assessment, tool and agent recommendations, content and sales workflows, and an implementation roadmap. Most fractional CMOs aren't offering this.
Learn more6–12 weeks
Re-branding
Refresh brand identity, messaging, and visual presence across your website, decks, and collateral. Built for companies that have outgrown their current look and need a brand that matches where they're headed.
6–12 weeks
Web Development
Design and build a conversion-focused website that reflects your positioning, supports the buyer journey, and gives marketing a platform they can actually run. Strategy-led, not just design-led.
Executive Advisory
Strategic guidance for CEOs without full-time help.
Twice-monthly working sessions plus on-call counsel for marketing decisions, hiring, positioning, and GTM — when you need an experienced operator in your corner but not in your org chart.
What's included
- Two working sessions per month
- On-call for board & hiring decisions
- Positioning & GTM decision support
- Vendor and specialist referrals
- Async strategy reviews
Best for
- CEOs who want a thinking partner
- Founders between marketing leaders
- Board or investor decision support
- GTM choices that don't require execution
Fixed-Price Packages
Entry points that make it easy to start.
Founders often want a defined, low-risk first engagement before committing to a retainer. These are the entry packages I recommend most.
Marketing Health Check
2 weeks
Perfect ifYou're not sure if your marketing spend is actually working.
- Includes
- Full audit
- Prioritized recommendations
- Executive presentation
90-Day Growth Plan
3 weeks
Perfect ifGrowth has slowed and you need a clear plan to reset the next quarter.
- Includes
- Executive workshop
- GTM roadmap
- KPI dashboard
- Prioritized initiatives
Founder Messaging Intensive
2–3 weeks
Perfect ifPositioning isn't landing and the whole team says something different.
- Includes
- Positioning framework
- Competitive differentiation
- Messaging house
- Website copy refresh
AI Readiness Assessment
2 weeks
Perfect ifYou want to know where AI can meaningfully compress your marketing workload.
- Includes
- Current workflow review
- Automation opportunities
- AI stack recommendation
- Implementation roadmap
Also available
Non-profit engagements & board advisory.
Discounted rates for mission-driven organizations and select board advisory seats for founders and CEOs.
Fit Check
Who I'm for — and who I'm not.
Great fit
- You're founder-led or CEO-led.
- Marketing has become a bottleneck.
- You have one or two marketers who need executive leadership.
- You need executive marketing expertise without a full-time CMO.
- You're ready to make decisions based on data.
Probably not a fit
- You need someone to post on social media every day.
- You're looking for the lowest-cost marketing freelancer.
- You already have an experienced VP of Marketing who just needs extra hands.
- You aren't ready to make changes based on what the numbers say.
Industries
Built for markets where buying is complex.
I specialize in five B2B sectors that share the same commercial DNA: long sales cycles, technical buyers, and founder-led teams that need marketing to drive revenue.
Engineering, Architecture, Consulting
One brief. One operator. One quarter to a working engine.
Process
Boring on
purpose.
01
Assess
Audit marketing. Interview leadership. Review pipeline, CRM, and the last two quarters of activity.
02
Prioritize
Identify the two or three highest-impact opportunities. Everything else waits.
03
Build
Create the strategy. Align the team. Install the systems and cadence that make results repeatable.
04
Lead
Drive execution through internal staff, freelancers, and agencies. Measure. Adjust. Report to the board.
Tools & Platforms
Fluent in the platforms your team already runs on.
In their words
Staci and her team bring energy, creativity and flawless execution to our GTM campaigns and events. With first hand experience over the past 3 years, I have seen her direct impact in driving Seeq's demand generation and partner marketing to deliver strong results. Staci and her team are outcome-driven and work seamlessly with our marketing team to deliver short and long term success that is sustainable.
FAQ
Frequently Asked Questions
Not sure which fits?
That's what the strategy conversation is for. Tell me where growth is stuck and we'll figure it out.
Book a Strategy Conversation