Resources for CEOs

Field notes.

Practical writing for founders and CEOs on fractional marketing leadership, B2B positioning, go-to-market, AI marketing, and what boards actually want from marketing.

Signals You Need a B2B Demand Generation Consultant Now
Featured · Demand GenerationJuly 13, 2026 · 10 min read

Signals You Need a B2B Demand Generation Consultant Now

Discover the clearest signs you need a B2B demand generation consultant to align marketing and sales, accelerate pipeline, and boost revenue impact.

90-Day Playbook for B2B Tech CEOs: Onboard a Fractional Marketing Leader
Fractional Leadership

90-Day Playbook for B2B Tech CEOs: Onboard a Fractional Marketing Leader

July 9, 2026 · 9 min read

Learn how to hire and guide fractional marketing leadership in 90 days with clear KPIs, decision rights, and onboarding steps to drive revenue.

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Questioning Your B2B Positioning Strategy Is Costing You Revenue
Positioning

Questioning Your B2B Positioning Strategy Is Costing You Revenue

July 1, 2026 · 8 min read

Learn how a B2B positioning consultant uncovers costly gaps, clarifies your message, and turns marketing into a measurable revenue engine.

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Fractional CMO Support To Drive B2B Startup Growth
Go-to-Market

Fractional CMO Support To Drive B2B Startup Growth

June 29, 2026 · 9 min read

Learn how fractional CMO support builds strategy, demand generation, and go-to-market leadership to accelerate measurable B2B revenue.

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Fractional Head of Marketing, Marketing Strategist, or Marketing Consultant: Which Does Your Business Really Need?
Fractional Leadership

Fractional Head of Marketing, Marketing Strategist, or Marketing Consultant: Which Does Your Business Really Need?

June 12, 2026 · 8 min read

While these titles are often used interchangeably, they serve very different purposes. Understanding the distinction can help organizations invest in the right type of marketing leadership.

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Fractional Head of Marketing vs. Full-Time CMO: How to Choose
Fractional Leadership

Fractional Head of Marketing vs. Full-Time CMO: How to Choose

November 18, 2025 · 6 min read

A practical framework for deciding whether your stage, budget, and roadmap call for a fractional marketing leader or a full-time executive hire.

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B2B Positioning That Actually Converts
Positioning

B2B Positioning That Actually Converts

October 22, 2025 · 8 min read

Most positioning decks die in a Google Doc. Here's how to build positioning that survives contact with sales, product, and your buyer.

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Marketing Ops Foundation: What to Build in the First 90 Days
Marketing Operations

Marketing Ops Foundation: What to Build in the First 90 Days

September 9, 2025 · 5 min read

A no-nonsense checklist for the marketing operations work that has to exist before paid, content, or ABM will ever produce a clean number.

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How to Evaluate a Fractional Head of Marketing Before You Hire One
Hiring

How to Evaluate a Fractional Head of Marketing Before You Hire One

August 14, 2025 · 7 min read

The questions, references, and red flags that separate a strategic operator from a consultant selling you a deck.

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How to Balance Strategy and Execution in a Fractional Head of Marketing Role
Fractional Leadership

How to Balance Strategy and Execution in a Fractional Head of Marketing Role

June 23, 2026 · 7 min read

Fractional Head of Marketings who only produce strategy fail. The ones who create real impact learn how to convert plans into shipped work — without becoming a full-time operator.

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What Role Do AI Tools Play in My Marketing Process Today?
Marketing Operations

What Role Do AI Tools Play in My Marketing Process Today?

June 23, 2026 · 6 min read

AI is an accelerator, not a strategist. Here is how I use it across research, writing, analysis, and personalization — and where human judgment still wins.

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Growth Engine Assessment™

How does your GTM actually score?

Benchmark your marketing and go-to-market across 10 pillars in about 10 minutes. Get a scored report with your biggest risks and a 90-day priority list — free.

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