Resources for CEOs

Field notes.

Practical writing for founders and CEOs on fractional marketing leadership, B2B positioning, go-to-market, AI marketing, and what boards actually want from marketing.

Inside Fractional Marketing Leadership for B2B Revenue Teams
Featured · Fractional LeadershipJuly 23, 2026 · 9 min read

Inside Fractional Marketing Leadership for B2B Revenue Teams

Learn how fractional marketing leadership helps B2B revenue teams align strategy, improve pipeline, and turn marketing into measurable growth.

Signals You Need a B2B Demand Generation Consultant Now
Demand Generation

Signals You Need a B2B Demand Generation Consultant Now

July 13, 2026 · 10 min read

Discover the clearest signs you need a B2B demand generation consultant to align marketing and sales, accelerate pipeline, and boost revenue impact.

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90-Day Playbook for B2B Tech CEOs: Onboard a Fractional Marketing Leader
Fractional Leadership

90-Day Playbook for B2B Tech CEOs: Onboard a Fractional Marketing Leader

July 9, 2026 · 9 min read

Learn how to hire and guide fractional marketing leadership in 90 days with clear KPIs, decision rights, and onboarding steps to drive revenue.

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Questioning Your B2B Positioning Strategy Is Costing You Revenue
Positioning

Questioning Your B2B Positioning Strategy Is Costing You Revenue

July 1, 2026 · 8 min read

Learn how a B2B positioning consultant uncovers costly gaps, clarifies your message, and turns marketing into a measurable revenue engine.

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Fractional CMO Support To Drive B2B Startup Growth
Go-to-Market

Fractional CMO Support To Drive B2B Startup Growth

June 29, 2026 · 9 min read

Learn how fractional CMO support builds strategy, demand generation, and go-to-market leadership to accelerate measurable B2B revenue.

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Fractional Head of Marketing, Marketing Strategist, or Marketing Consultant: Which Does Your Business Really Need?
Fractional Leadership

Fractional Head of Marketing, Marketing Strategist, or Marketing Consultant: Which Does Your Business Really Need?

June 12, 2026 · 8 min read

While these titles are often used interchangeably, they serve very different purposes. Understanding the distinction can help organizations invest in the right type of marketing leadership.

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Fractional Head of Marketing vs. Full-Time CMO: How to Choose
Fractional Leadership

Fractional Head of Marketing vs. Full-Time CMO: How to Choose

November 18, 2025 · 6 min read

A practical framework for deciding whether your stage, budget, and roadmap call for a fractional marketing leader or a full-time executive hire.

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B2B Positioning That Actually Converts
Positioning

B2B Positioning That Actually Converts

October 22, 2025 · 8 min read

Most positioning decks die in a Google Doc. Here's how to build positioning that survives contact with sales, product, and your buyer.

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Marketing Ops Foundation: What to Build in the First 90 Days
Marketing Operations

Marketing Ops Foundation: What to Build in the First 90 Days

September 9, 2025 · 5 min read

A no-nonsense checklist for the marketing operations work that has to exist before paid, content, or ABM will ever produce a clean number.

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How to Evaluate a Fractional Head of Marketing Before You Hire One
Hiring

How to Evaluate a Fractional Head of Marketing Before You Hire One

August 14, 2025 · 7 min read

The questions, references, and red flags that separate a strategic operator from a consultant selling you a deck.

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How to Balance Strategy and Execution in a Fractional Head of Marketing Role
Fractional Leadership

How to Balance Strategy and Execution in a Fractional Head of Marketing Role

June 23, 2026 · 7 min read

Fractional Head of Marketings who only produce strategy fail. The ones who create real impact learn how to convert plans into shipped work — without becoming a full-time operator.

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What Role Do AI Tools Play in My Marketing Process Today?
Marketing Operations

What Role Do AI Tools Play in My Marketing Process Today?

June 23, 2026 · 6 min read

AI is an accelerator, not a strategist. Here is how I use it across research, writing, analysis, and personalization — and where human judgment still wins.

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You Just Raised. Here's What Most Founders Miss About Growth Readiness
Growth Strategy

You Just Raised. Here's What Most Founders Miss About Growth Readiness

July 16, 2026 · 9 min read

Fresh capital exposes the parts of your growth engine that weren't built for scale. Here's how to see what will break first — before your board does.

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Growth Engine Assessment™

How does your GTM actually score?

Benchmark your marketing and go-to-market across 10 pillars in about 10 minutes. Get a scored report with your biggest risks and a 90-day priority list — free.

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