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Field notes.

Practical writing on fractional marketing leadership, B2B positioning, GTM strategy, and the operations work that makes any of it measurable.

Featured · Fractional LeadershipJune 12, 2026 · 8 min read

Fractional CMO, Marketing Strategist, or Marketing Consultant: Which Does Your Business Really Need?

While these titles are often used interchangeably, they serve very different purposes. Understanding the distinction can help organizations invest in the right type of marketing leadership.

Fractional Leadership

Fractional CMO vs. Full-Time CMO: How to Choose

November 18, 2025 · 6 min read

A practical framework for deciding whether your stage, budget, and roadmap call for a fractional marketing leader or a full-time executive hire.

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Positioning

B2B Positioning That Actually Converts

October 22, 2025 · 8 min read

Most positioning decks die in a Google Doc. Here's how to build positioning that survives contact with sales, product, and your buyer.

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Marketing Operations

Marketing Ops Foundation: What to Build in the First 90 Days

September 9, 2025 · 5 min read

A no-nonsense checklist for the marketing operations work that has to exist before paid, content, or ABM will ever produce a clean number.

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Hiring

How to Evaluate a Fractional CMO Before You Hire One

August 14, 2025 · 7 min read

The questions, references, and red flags that separate a strategic operator from a consultant selling you a deck.

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