Industrial software · AVEVA Select
GS | PlantOptics.
Rebranded Wonderware Midwest into GS | PlantOptics for the AVEVA era.
01 — Summary
Led a complete rebrand of Wonderware Midwest into GS | PlantOptics, building a new identity, guidelines, and collateral system aligned to the AVEVA Select co-brand standard.
02 — Challenge
As Wonderware product names transitioned to co-brand with the standardized AVEVA brand, Wonderware Midwest needed a new name, logo, and visual system that signaled its AVEVA Select distributor status while standing on its own in the industrial software market.
03 — Approach
- 01
Designed a primary logo and color palette anchored on navy, aqua, stone, and charcoal.
- 02
Developed full brand guidelines covering logo usage, typography, imagery overlays, and the AVEVA Select co-brand badge lockup.
- 03
Built secondary logo variations and colorways for flexible application across digital and print.
- 04
Produced sales and marketing collateral templates including case studies, letterhead, and business cards.
04 — Outcomes
Identity
New name and logo system replacing Wonderware Midwest
System
Comprehensive brand guidelines with AVEVA co-brand standards
Enablement
Ready-to-use sales and marketing collateral templates