Construction management software
Linarc.
Fractional CMO support building marketing strategy and demand generation for construction tech growth.
01 — Summary
Served as Fractional CMO to bring senior marketing leadership to Linarc — setting strategy, building the demand generation engine, and aligning marketing to the company's growth goals in the construction management software space.
02 — Challenge
Linarc needed experienced marketing leadership to define and execute a strategic marketing plan without the commitment of a full-time CMO. The company required a clear go-to-market approach, a structured demand generation program, and executive-level guidance to align marketing investments with business outcomes.
03 — Approach
- 01
Assessed the current marketing landscape, competitive positioning, and growth opportunities within the construction management software market.
- 02
Developed a comprehensive marketing strategy covering brand positioning, target audiences, messaging architecture, and channel priorities.
- 03
Built and activated a demand generation program spanning content, digital campaigns, and sales enablement to drive qualified pipeline.
- 04
Provided ongoing fractional CMO leadership — advising the executive team, prioritizing initiatives, and ensuring marketing execution stayed aligned to revenue goals.
04 — Outcomes
Strategy
Clear marketing plan and GTM roadmap established
Demand
Active demand generation program feeding pipeline
Leadership
Senior marketing voice at the executive table
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