Cybersecurity
RunSafe Security.
Rebrand and GTM rebuild — strategy through measurable performance.
01 — Summary
Repositioned a deep-tech cybersecurity company for a sharper buyer, rebuilt the brand around it, and stood up a GTM motion with reporting that made marketing performance legible to the board.
02 — Challenge
RunSafe had a category-defining product but messaging that spoke to engineers more than buyers. The brand, site, and demand engine were not keeping pace with the company's ambition, and leadership lacked a clean read on what marketing was driving.
03 — Approach
- 01
Reset positioning and messaging architecture around the economic buyer.
- 02
Led a full rebrand: identity, voice, website, and core narrative.
- 03
Designed an integrated GTM plan across brand, demand, and content.
- 04
Stood up a performance reporting layer tying spend to pipeline outcomes.
04 — Outcomes
Engagement
New brand and site launched on schedule
GTM
Aligned sales and marketing on one motion
Measurement
Board-ready performance dashboards