B2B data · SaaS · Social branding
RocketReach Social.
Built a distinctive brand voice and social presence that made a B2B data company genuinely fun to follow.
01 — Summary
Shaped RocketReach's brand voice and social footprint — blending humor, space-age whimsy, and category authority — through organic content, original video, a flagship LinkedIn newsletter, and a steady cadence of webinars and events.
02 — Challenge
RocketReach had a powerful product but a generic social presence indistinguishable from every other B2B data tool. There was no consistent voice, no editorial point of view, and no creative engine pushing the brand into culture-relevant conversations with SDRs, recruiters, and marketers.
03 — Approach
- 01
Defined a distinctive brand voice rooted in humor, space and astronaut metaphors, and category confidence.
- 02
Launched 'The Fuel Tank' LinkedIn newsletter as the brand's editorial home for sales and recruiting leaders.
- 03
Produced an ongoing stream of original short-form videos, snippets, and campaign creative tied to topical hooks.
- 04
Programmed webinars and live events — including a sales objection-handling masterclass with KD — to convert audience into pipeline.
04 — Outcomes
Voice
Recognizable brand POV in a commoditized category
Content
Newsletter, video series, and always-on social engine
Recognition
MarCom Award-submitted social branding program
In their words
Staci stepped in on an interim basis to lead our marketing program. She did an excellent job kickstarting our overall program, coordinated between multiple agencies, and integrated directly into our leadership team.