Architecture & design
SAAarchitects.
Modernizing a legacy architecture brand for growth.
01 — Summary
Served as strategic marketing advisor to modernize the brand, transform the digital presence, and build sustainable marketing infrastructure for a Pennsylvania-based architecture firm preparing for its next phase of growth.
02 — Challenge
SAAarchitects had built a strong reputation through decades of successful projects, but its marketing infrastructure had not kept pace. Legacy branding no longer reflected the firm's capabilities, digital visibility was limited, the website was outdated, and there was no centralized CRM or consistent thought leadership program.
03 — Approach
- 01
Led a comprehensive brand modernization initiative including competitive research, positioning strategy, messaging refinement, visual identity development, and brand standards.
- 02
Led a complete website redesign with improved UX, modern visual presentation, stronger project storytelling, SEO-focused content architecture, and mobile optimization.
- 03
Implemented Pipedrive CRM and Campaigns with sales pipeline development, contact migration, reporting dashboards, and team training to improve visibility into opportunities.
- 04
Developed an ongoing content and communications strategy spanning newsletters, social media, executive thought leadership, SEO-focused blogs, and community engagement.
04 — Outcomes
Brand
Modernized identity reflecting the firm's expertise and future vision
Digital
Website transformed into a strategic business development asset
Infrastructure
CRM and marketing processes supporting sustainable growth
In their words
We first met Staci when we needed a new website designed. She and her team provided great guidance, suggestions and quick responses throughout the entire process. After several years, we still receive compliments on our website! She continues to monitor this to make sure that there are no breaches in security and it functions as it should. We were having issues with another consultant providing services for our social media and online presence. After reviewing with Staci, it became obvious a change was needed. Since we hired Staci for all of our online presence, social media posts and a monthly newsletter, the increase in activity, positive feedback and comments has far exceeded our expectations!! She provides a clear plan well in advance of topics she recommends we address each month, what images she would like to include and how best to word these posts for the best search results. She is open to discussion on all options and crafts everything from our perspective. In a field where we are sometimes expected to be highly particular and critical, the image that Staci has expressed of our firm online gives our clients confidence in our services and has greatly contributed to our ongoing success!