Industrial analytics · Event marketing
Seeq Conneqt.
Designed and launched Seeq's first global user conference — sold out in months.
01 — Summary
Led end-to-end strategy, branding, and marketing for Conneqt — Seeq's inaugural three-day global user conference in Austin, bringing together 200+ customers, partners, and industry experts around advanced industrial analytics.
02 — Challenge
Seeq wanted to launch a flagship in-person event that would unite its global customer base, elevate the brand beyond a software vendor, and create a venue for peer learning across process manufacturing. There was no prior event playbook, no identity, and no campaign infrastructure to support it.
03 — Approach
- 01
Built the Conneqt event brand from scratch: name story, logo system, color palette, and visual language.
- 02
Developed and ran the full multi-channel promotional campaign — social, email, video, and PR — driving registration to sell-out.
- 03
Designed the on-site experience: signage, wayfinding, speaker materials, app rollout, signature cocktail, and attendee touchpoints.
- 04
Coordinated a vendor stack across event production, venue, photography, and video to deliver a cohesive three-day program.
04 — Outcomes
Demand
Sold-out inaugural event
Audience
200+ customers, partners, and experts in Austin
Brand
New event identity now a recurring Seeq franchise
In their words
Staci and her team bring energy, creativity and flawless execution to our GTM campaigns and events. With first hand experience over the past 3 years, I have seen her direct impact in driving Seeq's demand generation and partner marketing to deliver strong results.