Workforce technology
Timerack.
Fractional marketing leadership transforming a workforce tech company into a modern growth brand.
01 — Summary
Served as Fractional Marketing Leader to reposition Timerack for growth, modernize its go-to-market approach, and build scalable marketing operations supporting new product launches.
02 — Challenge
Timerack had strong product-market fit in staffing but marketing was tactical without infrastructure for growth. Inconsistent positioning, limited demand generation, an underutilized HubSpot, and no lead management processes left the company underprepared for product expansion and competitive markets.
03 — Approach
- 01
Developed a comprehensive messaging framework repositioning Timerack around protecting margins and automating middle-office operations for staffing agencies.
- 02
Conducted a complete HubSpot transformation — CRM cleanup, lifecycle redesign, lead scoring, automation, and reporting dashboards.
- 03
Built and executed a multi-channel demand generation program spanning content, SEO, social media, newsletters, and sales enablement.
- 04
Developed partner and event marketing initiatives with staffing technology providers to expand market reach and industry presence.
04 — Outcomes
Positioning
Differentiated brand focused on margin protection and operational efficiency
Operations
HubSpot transformed into a revenue marketing platform
Growth
Repeatable processes and demand engine ready for product expansion