All work

CPQ · NetSuite

Verenia.

Always-on campaign engine for a NetSuite-native CPQ leader.

Sales & marketing collateral templatesOrganic socialWebinar graphicsLinkedIn adsVideo contentEmail graphics

01 — Summary

Built and ran the integrated campaign engine for Verenia — pairing collateral, organic social, webinars, paid ads, video, and email to surround NetSuite buyers evaluating CPQ.

02 — Challenge

Verenia needed consistent, on-brand marketing across multiple channels to drive awareness and pipeline for its NetSuite-native CPQ — and a creative partner who could keep the calendar full without diluting the brand.

03 — Approach

  1. 01

    Designed sales and marketing collateral templates aligned to the Verenia brand.

  2. 02

    Produced an ongoing stream of organic social content for LinkedIn and supporting channels.

  3. 03

    Created webinar event graphics and promotion creative across the calendar.

  4. 04

    Developed LinkedIn ad campaigns introducing Verenia CRM/CPQ to NetSuite buyers.

  5. 05

    Produced video content including webinar recordings and on-demand assets.

  6. 06

    Built email graphics and nurture creative around 'ditch the traditional selling process' messaging.

04 — Outcomes

Cadence

Always-on social, email, and ad programs

Demand

Webinar and LinkedIn campaigns feeding pipeline

Content

Reusable video and on-demand asset library

05 — Creative

Uncommon Marketing Works — Branding Portfolio (PDF)Full rebrand portfolio featuring logo systems, brand guidelines, collateral, ads, and campaign creative across client engagements.

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