All work

Hospitality · Vacation homes

Your Home Concierge.

Built the brand and full marketing system for a shore-home concierge service.

Logo designBrand guidelinesWebsite designKeyword analysisEmail graphicsDigital & social adsVideo contentSales & marketing collateral templates

01 — Summary

Created the Your Home Concierge brand from the ground up and built the integrated marketing system — website, ads, video, social, and email — that helped shore-home owners find a service that lets them just show up.

02 — Challenge

Your Home Concierge needed a complete brand and marketing foundation: a memorable identity, a converting website, a content engine, and a campaign system to reach vacation-home owners along the shore.

03 — Approach

  1. 01

    Designed a primary logo, palette, typography system, and full brand guidelines.

  2. 02

    Built the Your Home Concierge website with clear membership conversion paths.

  3. 03

    Conducted keyword analysis to inform site architecture and editorial calendar.

  4. 04

    Produced email graphics, digital ads, and ongoing organic social around seasonal themes (Clean Beaches Week, National Be Nice to Jersey Week, and more).

  5. 05

    Created video content and social ads addressing the core pain — 'Worried about your vacation home in the…' — with a clear membership CTA.

  6. 06

    Developed sales and marketing collateral templates to support member acquisition.

04 — Outcomes

Brand

New identity and guidelines for a new service category

Digital

Website, email, and ad system driving memberships

Content

Year-round social, video, and seasonal campaigns

05 — Creative

Uncommon Marketing Works — Branding Portfolio (PDF)Full rebrand portfolio featuring logo systems, brand guidelines, collateral, ads, and campaign creative across client engagements.

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