Growth Engine Assessment™
Is your GTM ready for the next stage of growth?
A go-to-market diagnostic built for early-stage and growth-stage B2B companies. Score your GTM across ten pillars, see where it's costing you revenue, and get a 90-day plan you can act on — with or without a Fractional Head of Marketing in the seat.
10
Pillars scored
4
Industry benchmarks
~10 min
Time to complete
The Framework
Ten pillars every early- and growth-stage B2B must answer.
Whether you're a founder-led company still figuring out repeatable revenue or a growth-stage team scaling past your first Head of Marketing, the questions are the same. What changes is the benchmark and the industry-specific playbook we apply to your results.
Business Strategy
Do you know exactly where you're growing?
Market Position
Can buyers immediately understand why you're different?
Customer Understanding
How well do you truly know your buyers?
Revenue Generation
Is your pipeline predictable and diversified?
Sales & Marketing Alignment
Do sales and marketing operate as one revenue team?
Customer Trust
Do buyers already trust you before the first call?
Marketing Operations
Can you actually see what's working?
AI & Automation
Are you compounding output with AI?
Team & Execution
Do you have the people and process to execute?
Executive Leadership
Is marketing a boardroom conversation?
Same framework. Different benchmarks.
Built for complex B2B companies with long sales cycles.
You'll be scored against the median performer in your industry — not a generic B2B average — and the recommendations you receive reflect the realities of your market.
Cybersecurity
Growth-stage cybersecurity software & services
Benchmarked against
growth-stage cybersecurity companies
B2B SaaS
B2B SaaS companies scaling past product-market fit
Benchmarked against
B2B SaaS companies
Industrial Technology
Industrial tech manufacturers & software providers
Benchmarked against
industrial technology manufacturers and software providers
Professional Services
Consulting, engineering, architecture, accounting & legal firms
Benchmarked against
professional services firms
Who this is for
Built for the stage where marketing leadership makes or breaks the next round.
Most early- and growth-stage B2B companies don't need another agency, another tool, or another junior hire. They need a senior operator who can diagnose the GTM, prioritize ruthlessly, and build the engine before committing to a full-time CMO. This assessment is the first step.
Seed – Series A · $1–5M ARR
Early-stage
Founder-led sales are working, but marketing is ad hoc. You need positioning, a repeatable pipeline motion, and a plan before you hire a full-time marketing leader.
Series A – C · $5–30M ARR
Growth-stage
You've outgrown your first marketing hire or agency stack. Pipeline is inconsistent, sales and marketing are misaligned, and the board wants predictable revenue.
Any stage evaluating leadership
Considering a Fractional CMO
You're weighing whether to hire a full-time CMO, a fractional executive, or wait. Use the assessment to make the call with data — not gut feel.
After the assessment
Your report doubles as the scoping doc for a Fractional Head of Marketing engagement.
If the risks in your report line up with the kind of work Staci leads — positioning, pipeline, sales & marketing alignment, executive reporting — the 90-day plan becomes the first draft of a working agreement. If they don't, you still walk away with a diagnostic your team can act on. No obligation either way.
The Report
An executive-grade diagnostic — not a lead magnet checklist.
Your report is structured the way a Fractional Head of Marketing would present findings to a CEO or board: an overall score, the strengths to defend, the risks to fix, and a prioritized 90-day plan.
- Overall Growth Engine Score (0–100) with letter grade
- Pillar-by-pillar radar and heatmap
- Industry benchmark and percentile
- Top 3 strengths and top 3 risks
- 90-day executive priority plan
- Shareable link you can send to your leadership team
Sample Report
Growth Engine Assessment™
Overall
81
/100 · Grade A-
Benchmark
Top 32% among B2B SaaS companies
Strengths
- ✓ Sales Alignment
- ✓ Customer Trust
- ✓ Leadership
Risks
- ⚠ Positioning
- ⚠ Pipeline Predictability
- ⚠ AI Adoption
90-day priorities
- 1. Clarify positioning
- 2. Improve sales enablement
- 3. Build executive dashboard
- 4. Implement AI workflows
The Methodology
Universal foundation. Industry-specific benchmarks.
Every early- and growth-stage B2B company has to answer the same core questions: who we serve, why we win, how we're found, and how we execute. Firms like Gartner, McKinsey, and Deloitte structure maturity assessments the same way — the framework stays constant, the benchmarks and examples change.
Universal
10 pillars, ~50 questions every company answers.
Industry Module
~4 questions tailored to your market realities.
Benchmark
Percentile scored against your industry's median performer.
Ready to see your score?
Ten minutes, ten pillars, one honest read on where your growth engine is strongest — and where it's costing you revenue.