Fractional Head of Marketing for Founder-Led B2B Companies.
I become your marketing executive — building strategy, leading the team, and driving execution through internal staff, freelancers, and agencies. You get the seat in weeks, not quarters, at 40–70% less than a full-time CMO.
When Founders Call
They don't call me to run campaigns. They call when growth is stuck.
- Growth has slowed and you can't tell where marketing is broken
- Marketing isn't producing pipeline that keeps pace with sales targets
- The founder is still leading marketing and it's a bottleneck
- Sales and marketing blame each other and no one owns GTM
- Positioning no longer resonates with buyers
- You're preparing to raise capital, enter a new market, or replace a CMO
What I Own
A full executive seat — strategy through revenue.
I sit at the leadership table and own commercial strategy the way a full-time CMO would. The team, the budget, the cadence, and the numbers reported back to the board.
- Commercial strategy and KPI ownership
- Positioning, category narrative, and messaging
- Predictable pipeline and demand engine
- Product & category positioning and launch
- Hiring, vendor selection, and team leadership
- Sales and marketing alignment on one revenue plan
- Board, investor, and executive reporting
- GTM operations and revenue tech stack
Also available
Interim Head of Marketing.
Short-term executive coverage when you lose a marketing leader unexpectedly, are between hires, or are heading into a moment where the seat can't be empty.
Common triggers
- Your CMO or VP of Marketing has left
- Parental leave coverage
- Pre-fundraise or M&A prep
- Post-acquisition integration
- Turnaround or reset quarter
Interim engagements are typically 3–6 months, full-time or near-full-time, and priced at a premium to ongoing fractional retainers. I lead in the seat, stabilize the function, and help you hire the eventual full-time leader.
Industries
Built for markets where buying is complex.
I specialize in five B2B sectors that share the same commercial DNA: long sales cycles, technical buyers, and founder-led teams that need marketing to drive revenue.
Engineering, Architecture, Consulting
Engagement Structure
Cadence
1–2 days per week, weekly executive rhythm
Term
6-month minimum, most extend through year two
Investment
From $5,000–$15,000 per month based on scope
Ramp
In-seat in 2–4 weeks, not a 4–6 month executive search
Business Outcomes
Marketing that moves revenue.
- Pipeline that keeps pace with growth targets
- Positioning that sales and marketing both use
- A category story analysts and buyers repeat
- Sales and marketing operating from one revenue plan
- Marketing accountable to revenue, not lead volume
- A marketing function that outlasts the engagement
Ready for an executive at the table?
Two seats open for Q3. Start with a strategy conversation about where growth is stuck.
Book a Strategy Conversation