Marketing Results

Outcomes from the seat.

Selected results from executive and fractional marketing engagements — pipeline growth, rebrand launches, GTM rebuilds, and the operational infrastructure underneath them.

Former Chief Marketing Officer

RunSafe Security — in the seat.

Many companies hiring fractional executives want someone who has actually sat in the CMO seat. RunSafe is that proof point.

Sector & buyers

Embedded cybersecurity protecting critical infrastructure; served CISO, CIO, and engineering leadership across defense, energy, and industrial sectors

Pipeline growth

Drove triple-digit YoY total pipeline growth and increased marketing-sourced pipeline by 160%+

Pipeline contribution

Expanded marketing's contribution to nearly one-third of total company pipeline and over two-thirds of commercial pipeline

Rebrand & positioning

Led enterprise rebrand and category positioning in embedded cybersecurity and software supply chain security

Demand engine

Built a full-funnel engine spanning ABM, paid, content, events, and lifecycle programs

Analyst relations

Initiated Gartner and Forrester outreach to strengthen category visibility and third-party validation

RevOps

Implemented HubSpot optimization across lifecycle stages to improve funnel conversion and lead-quality scoring

Team & budget

Built and led a 4-person marketing team; managed $1–2M budget with KPI-driven forecasting and full ROI visibility

Board reporting

Presented pipeline performance, growth roadmap, and marketing attribution to executive leadership and the board

Read the RunSafe case study

02 — B2B Data · SaaS

RocketReach

Interim Fractional Marketing Leader

Stepped in as fractional marketing leadership during executive transition. Kept programs shipping, coordinated agencies against one roadmap, and handed off a clean baseline to the incoming team.

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  • Leadership continuity

    Bridged executive transition without losing momentum

  • Strategy

    Re-aligned marketing to company goals at the leadership table

  • Execution

    Programs stayed on plan and on calendar

  • Vendor coordination

    Multiple agencies operating against one shared roadmap

  • Handoff

    Clean baseline for permanent marketing leadership

03 — Workforce Technology

Timerack

Fractional Marketing Leader

Repositioned Timerack for growth, modernized its go-to-market approach, and built scalable marketing operations to support new product launches in a competitive staffing technology market.

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  • Positioning

    Differentiated brand around margin protection and middle-office automation

  • HubSpot transformation

    CRM cleanup, lifecycle redesign, lead scoring, and reporting

  • Demand generation

    Multi-channel program across content, SEO, social, and sales enablement

  • Partner marketing

    Co-marketing programs with staffing technology providers

  • Operations

    Repeatable processes and demand engine ready for product expansion

04 — Architecture & Design

SAA Architects

Strategic Marketing Advisor

Modernized a legacy architecture brand for its next phase of growth — brand, digital presence, CRM, and a sustainable thought-leadership program built to compound.

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  • Brand modernization

    Positioning, messaging, identity, and brand standards refresh

  • Website redesign

    Site rebuilt as a strategic business development asset

  • CRM implementation

    Pipedrive rolled out with pipeline, reporting, and team training

  • Content strategy

    Newsletters, social, executive thought leadership, and SEO-focused blogs

  • Infrastructure

    Marketing processes supporting sustainable, compounding growth

Want results like these for your company?

Fractional CMO leadership, GTM advisory, or a 90-day Foundation sprint. Start with a 20-minute call.

Schedule a Strategy Call