Executive networking
Leadership Connect.
Fractional CMO leadership building a full-funnel strategy where one didn't exist.
01 — Summary
Stepped in as Fractional CMO to take marketing from disconnected activity to a full-funnel growth engine — owning strategy, leading the team, and reporting into the executive table.
02 — Challenge
Leadership Connect had marketing in motion but no full-funnel strategy connecting awareness, demand, and retention. Programs ran in isolation, ownership was unclear, and the team needed senior marketing leadership to align the work to business goals.
03 — Approach
- 01
Took ownership of marketing as Fractional CMO, embedded with the executive team.
- 02
Built a full-funnel strategy spanning brand, demand, lifecycle, and retention.
- 03
Led, coached, and restructured the marketing team to execute the new plan.
- 04
Installed reporting and operating cadence so marketing performance was visible to the business.
04 — Outcomes
Leadership
Senior marketing seat at the executive table
Strategy
A unified full-funnel growth plan
Team
Aligned, accountable, and operating to plan
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View case study