B2B data · SaaS
RocketReach.
Interim fractional marketing leadership to steady the program.
01 — Summary
Stepped in as fractional marketing leadership to keep the program moving — setting strategy, coordinating across agencies, and integrating directly with the leadership team.
02 — Challenge
RocketReach needed senior marketing leadership during a transition. The team had momentum but lacked a connective layer between executive priorities, agency partners, and day-to-day execution.
03 — Approach
- 01
Embedded in the leadership team and re-aligned marketing to company goals.
- 02
Set the strategic plan and operating cadence for the marketing org.
- 03
Coordinated multiple agencies and vendors against one shared roadmap.
- 04
Kept programs shipping while a permanent marketing leader was hired.
04 — Outcomes
Leadership
Continuity through executive transition
Execution
Programs stayed on plan and on calendar
Handoff
Clean baseline for the incoming team
In their words
Staci stepped in on an interim basis to lead our marketing program. She did an excellent job kickstarting our overall program, coordinated between multiple agencies, and integrated directly into our leadership team. She helped tremendously strategically and operationally, and her team just get stuff done.