SaaS
SkyIO.
Three companies, one new name, one unified brand.
01 — Summary
Renamed and rebranded A&E Engineering — merging three companies into one unified brand, SkyIO, with the strategy, identity, and narrative to match where the business was heading.
02 — Challenge
A&E Engineering was a generic, industry-common name for a company doing far more than engineering services. On top of that, two sister companies needed to come together under a single brand. The existing identity, messaging, and marketing plan reflected the old structure and no longer matched the combined business or its customers.
03 — Approach
- 01
Diagnosed positioning gaps with leadership, customers, and sales across all three companies.
- 02
Led a naming exploration and landed on SkyIO as the unified brand.
- 03
Built a new strategic narrative and marketing plan to support the merged company.
- 04
Led a full rebrand: identity system, voice, site, and core collateral.
- 05
Rolled out internal enablement so the new story actually got used.
04 — Outcomes
Name
A distinctive new name replacing a generic one
Brand
Three companies unified under one identity
Strategy
One narrative shared by sales and marketing