Early-Stage Startups

Your product is taking shape. Your go-to-market should be, too.

You don't need a full marketing department before you've found your first customers. You need to know who you're selling to, why they should care, and what to do next.

I help pre-seed technology, cybersecurity, and industrial technology startups build the positioning, messaging, and go-to-market foundation to test assumptions and start meaningful customer conversations. Senior-level marketing thinking. A focused plan. No six-month commitment required.

Book a Strategy Conversation

The Flagship · 4-Week Sprint

GTM Foundations — $4,500.

Go from a product idea and a collection of marketing assumptions to a focused, actionable strategy for reaching and validating your first customers. One-time fixed fee, up to 30 consulting hours.

ICP and buyer definition

Priority market segments, buyer personas, pain points, and buying triggers.

Competitive positioning

Competitor review, differentiators, and positioning recommendations.

Messaging framework

Core value proposition, elevator pitch, three messaging pillars, and objection handling.

GTM strategy

Recommended acquisition channels, founder-led sales and marketing priorities, and a 90-day roadmap.

First-customer playbook

One initial customer acquisition experiment, with target criteria, outreach messaging, and success metrics.

Founder working sessions

Kickoff, two strategy sessions, and a final roadmap handoff.

The outcome

Validated hypotheses and a plan to test them.

This sprint helps you learn what works before you scale. When you're ready to build and run what works, Fractional Head of Marketing picks up where it leaves off.

What this isn't

  • A guarantee of customers or product-market fit
  • Website design or build
  • An ongoing marketing program
  • Third-party execution costs (billed separately)

Fixed meetings and revisions, prepaid, with any additions agreed in writing first.

Three Ways to Start

Pick the size that fits your runway.

Up to 10 hours

GTM Clarity

$1,500

A lower-friction starting point to find out where your go-to-market stands.

  • ICP review
  • Positioning assessment
  • Prioritized action plan

4-week sprint · Up to 30 hours

Recommended

GTM Foundations

$4,500

The complete GTM foundation and first-customer playbook.

  • ICP and buyer definition
  • Competitive positioning
  • Messaging framework
  • GTM strategy and 90-day roadmap
  • First-customer playbook
  • Four founder working sessions

Up to 50 hours

GTM Launch

$7,500

Foundations plus one implemented acquisition campaign.

  • Everything in GTM Foundations
  • Up to 20 hours to set up and launch one experiment
  • e.g. founder-led outbound or design-partner recruitment

After the sprint

Founder GTM Advisor — $1,500/month

10 hours a month of strategic support while you put the plan to work, without full fractional CMO ownership.

Ready to find your first customers?

Start with a strategy conversation. We'll decide together which package fits where you are.

Book a Strategy Conversation