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Industrial software · AVEVA Select

GS | PlantOptics.

A legacy name couldn't carry the company into its next chapter.

Rebrand strategyIdentity systemBrand guidelinesSales & marketing collateral

01 — Summary

Led the rebrand of Wonderware Midwest into GS | PlantOptics as the industrial software market shifted to the AVEVA co-brand standard — building the new identity, guidelines, and commercial collateral to match.

02 — Challenge

As Wonderware product names transitioned into co-brand with the standardized AVEVA brand, Wonderware Midwest needed a new name, logo, and visual system that signaled its AVEVA Select distributor status while standing on its own in the industrial software market.

03 — What I Did

  1. 01

    Designed a primary logo and color palette anchored on navy, aqua, stone, and charcoal.

  2. 02

    Developed full brand guidelines covering logo usage, typography, imagery overlays, and the AVEVA Select co-brand badge lockup.

  3. 03

    Built secondary logo variations and colorways for flexible application across digital and print.

  4. 04

    Produced sales and marketing collateral templates including case studies, letterhead, and business cards.

04 — Results

Identity

New name and logo system replacing Wonderware Midwest

System

Comprehensive brand guidelines aligned to AVEVA co-brand standards

Enablement

Ready-to-use commercial collateral for the team

05 — Creative

Uncommon Marketing Works — Branding Portfolio (PDF)Full rebrand portfolio featuring logo systems, brand guidelines, collateral, ads, and campaign creative across client engagements.

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