Construction management software
Linarc.
A construction-tech company that needed an executive at the marketing table.
01 — Summary
Took the fractional CMO seat to bring senior executive leadership to Linarc — setting commercial strategy, building the demand engine, and aligning marketing to the company's revenue goals in construction management software.
02 — Challenge
Linarc needed experienced executive leadership to define and drive commercial strategy without the commitment of a full-time CMO. The company needed a clear go-to-market approach, a structured demand engine, and executive-level judgment aligning marketing investment with business outcomes.
03 — What I Did
- 01
Assessed the current commercial landscape, competitive positioning, and growth opportunities within the construction management software market.
- 02
Developed a comprehensive commercial strategy covering positioning, target audiences, messaging architecture, and channel priorities.
- 03
Built and activated a demand engine spanning content, digital campaigns, and sales enablement to drive qualified pipeline.
- 04
Provided ongoing executive leadership — advising the CEO, prioritizing initiatives, and ensuring execution stayed aligned to revenue.
04 — Results
Strategy
Clear commercial plan and GTM roadmap in place
Pipeline
Active demand engine feeding qualified pipeline
Leadership
Senior executive voice at the leadership table
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