Salesforce consulting · Manufacturing CRM
Forcivity.
Fragmented brand. Blurred positioning. Neither was helping sales.
01 — Summary
Repositioned Forcivity around the specific market it actually won in — CRM for manufacturing — then executed the rebrand and launch campaign that introduced the new brand to manufacturing buyers on LinkedIn.
02 — Challenge
Forcivity had grown beyond its previous logos and visual system and needed a unified brand that communicated its specialization in CRM for manufacturing — plus the launch plan and campaign creative to put the new brand into market.
03 — What I Did
- 01
Defined the mission statement and brand foundation for the new Forcivity.
- 02
Designed a primary logo, color palette, and supporting logo variations.
- 03
Built brand guidelines covering logo usage, bounding box, typography, and color systems.
- 04
Created sales and marketing collateral templates aligned to the new identity.
- 05
Planned and executed the rebrand launch strategy, including LinkedIn ad campaigns positioning Forcivity as a CRM built for manufacturing.
04 — Results
Positioning
Unified brand replacing fragmented prior logos
System
Brand guidelines and collateral templates ready for the team
Launch
Coordinated rebrand rollout and LinkedIn demand campaigns