CPQ · NetSuite
Verenia.
Helped a B2B CPQ software company shift from broad traffic generation toward higher-intent demand.
01 — Summary
Helped a B2B CPQ software company shift from broad traffic generation toward higher-intent demand. Through paid-search optimization, SEO strategy, landing-page improvements, LinkedIn advertising, and lifecycle marketing, we increased average Google Ads clicks by approximately 242%, grew traffic to a paid demo page by more than 346%, increased time on page by 8.6%, and reduced bounce rate by 4.3%.
02 — Challenge
Verenia's marketing was focused on broad traffic generation, but total traffic was declining as older content lost ranking. The company needed to diagnose the real problem and redirect marketing toward higher-intent demand — improving paid search, driving traffic to demo and product pages, managing a substantial SEO footprint, and building lead lifecycle and nurture programs. The reported metrics reflect a July 2021 performance snapshot.
03 — What I Did
- 01
Diagnosed the decline in broad traffic and redirected marketing toward higher-intent demand-generation activities.
- 02
Improved paid-search performance and landing pages to increase traffic to demo and product pages.
- 03
Managed a substantial SEO footprint and built an SEO content-recovery strategy.
- 04
Developed LinkedIn and ABM audiences to reach in-market NetSuite buyers.
- 05
Established lead lifecycle and nurture programs to convert interest into pipeline.
- 06
Supported the broader website and brand transformation while maintaining commercial momentum.
04 — Results
Demo landing page users
346% increase
Demo landing page sessions
383% increase
Average Google Ads clicks
Approximately 242% increase
Average time on page
8.6% increase
Bounce rate
4.3% reduction
Ranking keywords managed
4,200+
First two search pages
140 keywords
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