Executive networking
Leadership Connect.
No one owned go-to-market. So marketing wasn't moving the business.
01 — Summary
Sat in the CMO seat to take marketing from disconnected activity to an accountable growth engine — owning strategy, restructuring the team, and reporting into the executive table on business outcomes, not campaign activity.
02 — Challenge
Leadership Connect had marketing in motion but no owner for the commercial engine. Programs ran in isolation, ownership was unclear, and the team needed senior leadership to align the work to business goals. The founder needed an executive to hand marketing to.
03 — What I Did
- 01
Took the CMO seat and embedded with the executive team.
- 02
Built a full commercial strategy spanning brand, demand, lifecycle, and retention.
- 03
Led, coached, and restructured the marketing team to execute against the new plan.
- 04
Installed reporting and operating cadence so marketing performance was visible to leadership.
04 — Results
Ownership
A senior executive at the leadership table for marketing
Strategy
A unified full-funnel growth plan tied to revenue
Team
Aligned, accountable, and operating to plan