B2B data · SaaS
RocketReach.
Stabilized marketing operations while building a scalable demand generation engine.
01 — Summary
Over nine months, I rebuilt RocketReach's CRM infrastructure, improved attribution and reporting, launched lifecycle marketing, optimized paid acquisition, and introduced a full-funnel growth strategy that generated $175K in attributed revenue, a 3.21x ROAS, a 29:1 LTV:CAC ratio, and a 3x increase in landing page revenue.
02 — Challenge
RocketReach was between marketing leaders. The team had talent and agencies had capacity, but the connective layer between executive priorities, agency partners, and day-to-day execution was missing. CRM, attribution, lifecycle, and reporting all needed to be stabilized before marketing could scale.
03 — What I Did
- 01
Embedded as interim Head of Marketing and re-aligned the marketing org to company goals from day one.
- 02
Rebuilt HubSpot CRM infrastructure: lifecycle stages, lead scoring, reporting, attribution, and workflows.
- 03
Launched lifecycle marketing and demand generation programs, including webinars and newsletters.
- 04
Optimized LinkedIn paid acquisition with improved attribution and full-funnel performance tracking.
- 05
Recovered 60+ previously untracked inbound leads through reporting and attribution improvements.
- 06
Aligned agencies and vendors against one shared revenue roadmap and operating cadence.
- 07
Handed off a clean, scalable commercial baseline to the incoming marketing leader.
04 — Results
Attributed revenue
$175K from LinkedIn advertising
ROAS
3.21x
LTV:CAC
29:1
LinkedIn impressions
8.7M
Signup conversion rate
3%
Landing page revenue
3x increase
Recovered leads
60+ previously untracked inbound leads
Webinar registrations
350
Webinar attendees
81 (90% net-new audience)
Newsletter audience
300K
Newsletter open rate
17%
CRM health
99%+ synchronization
In their words
Staci is the definition of a full stack marketing exec. She easily navigates the intricacies of managing a company's martech stack, campaign development, and marketing strategy creation. I was thoroughly impressed with her depth, dedication, thoughtfulness, expertise and professionalism.