Industrial analytics
Seeq.
Built and managed an integrated demand generation program for an industrial analytics software company.
01 — Summary
Built and managed an integrated demand generation program for an industrial analytics software company spanning paid media, SEO, email, webinars, content, and campaign analytics. The program increased LinkedIn clicks by 127% and impressions by 147% month over month, generated leads at an average $11.11 CPL, grew organic users by 41%, and helped support more than 11,000 leads through September 2021.
02 — Challenge
Seeq needed a partner who could think across the full commercial program — not one channel — and operate inside the leadership team to deliver both short-term wins and durable growth in a technical, category-defining space.
03 — What I Did
- 01
Built and maintained the overarching commercial strategy with executive leadership.
- 02
Ran integrated demand and partner marketing programs end to end.
- 03
Drove flagship campaigns, events, and content as one orchestrated motion.
- 04
Managed LinkedIn and Google advertising alongside SEO, backlink development, and industrial keyword strategy.
- 05
Executed webinar and event promotion, email marketing, and landing-page performance optimization.
- 06
Maintained lead tracking and UTM governance, website engagement analysis, and competitive search analysis.
- 07
Planned ABM programs and reallocated budget based on campaign performance.
- 08
Operated as an extension of the in-house team — not an external agency.
Beyond the numbers
The reports show that your team managed an integrated industrial B2B marketing program that included:
- LinkedIn and Google advertising
- SEO and backlink development
- Industrial keyword strategy
- Webinar and event promotion
- Email marketing
- Landing-page performance
- Lead tracking and UTM governance
- Website engagement analysis
- ABM planning
- Competitive search analysis
- Budget reallocation based on campaign performance
04 — Results
LinkedIn clicks
127% increase
LinkedIn impressions
147% increase
LinkedIn cost per lead
$11.11 average
Organic users
41% increase (50% increase in sessions)
Leads generated
11,000+ through September 2021
In their words
Staci is exceptionally knowledgeable and provides a high level of service and support for all of our marketing efforts. Staci and her team take on a strategic and consultative approach when working with us and have been pivotal in executing our marketing initiatives.