Architecture & design
SAAarchitects.
Modernized marketing for an established professional-services architecture firm.
01 — Summary
Modernized the marketing foundation for an established architecture firm. The engagement combined technical website optimization, SEO, content strategy, email, social media, CRM implementation, and executive visibility. Website work improved technical health to 93%, reduced warnings by 23%, cut JavaScript and CSS optimization issues by 36%, eliminated broken internal images, and completed 17 documented website and conversion improvements. We also established an always-on content program designed to deliver monthly SEO articles, newsletters, consistent social media, and quarterly editorial planning.
02 — Challenge
The challenge was not simply generating more content. It was creating consistency across the website, brand, CRM, email, social media, executive visibility, and organic search. The firm had built a strong reputation across decades of work, but its marketing infrastructure hadn't kept up.
03 — What I Did
- 01
Optimized the website technically, improving health score to 93%, reducing warnings by 23%, and cutting unminified JavaScript and CSS issues by 36%.
- 02
Fixed six broken internal images and completed 17 documented website and conversion improvements.
- 03
Developed SEO and content strategy to support organic search visibility and establish an always-on content program.
- 04
Built an ongoing content program with monthly SEO articles, newsletters, consistent social media, and quarterly editorial planning.
- 05
Implemented CRM infrastructure to support business development and pipeline visibility.
- 06
Strengthened executive visibility and social presence to reinforce the firm's leadership position in the market.
04 — Results
Website health score
93%
Website warnings
23% reduction
Unminified JS/CSS issues
36% reduction
Broken internal images
Reduced from 6 to 0
Website & conversion improvements
17 documented
Social posts
30 planned per month
SEO blogs & newsletters
12 planned annually
In their words
We first met Staci when we needed a new website designed. She and her team provided great guidance, suggestions and quick responses throughout the entire process. After several years, we still receive compliments on our website! She continues to monitor this to make sure that there are no breaches in security and it functions as it should. We were having issues with another consultant providing services for our social media and online presence. After reviewing with Staci, it became obvious a change was needed. Since we hired Staci for all of our online presence, social media posts and a monthly newsletter, the increase in activity, positive feedback and comments has far exceeded our expectations!! She provides a clear plan well in advance of topics she recommends we address each month, what images she would like to include and how best to word these posts for the best search results. She is open to discussion on all options and crafts everything from our perspective. In a field where we are sometimes expected to be highly particular and critical, the image that Staci has expressed of our firm online gives our clients confidence in our services and has greatly contributed to our ongoing success!