Industrial analytics · Event marketing
Seeq Conneqt.
A first-of-its-kind flagship event, sold out and now a recurring franchise.
01 — Summary
Led end-to-end strategy, branding, and marketing for Conneqt — Seeq's inaugural three-day global user conference in Austin — bringing together 200+ customers, partners, and industry experts around advanced industrial analytics.
02 — Challenge
Seeq wanted a flagship in-person moment that would unite its global customer base, elevate the brand beyond a software vendor, and create a venue for peer learning across process manufacturing. There was no prior event playbook, no identity, and no campaign infrastructure — and the business needed it to land.
03 — What I Did
- 01
Built the Conneqt event brand from scratch: name story, logo system, color palette, and visual language.
- 02
Ran the full multi-channel promotional campaign — social, email, video, and PR — driving registration to sell-out.
- 03
Designed the on-site experience end to end: signage, wayfinding, speaker materials, app rollout, signature cocktail, and attendee touchpoints.
- 04
Coordinated a vendor stack across event production, venue, photography, and video for a cohesive three-day program.
04 — Results
Demand
Sold-out inaugural event
Audience
200+ customers, partners, and experts in Austin
Brand franchise
New event identity is now a recurring Seeq franchise
In their words
Staci and her team bring energy, creativity and flawless execution to our GTM campaigns and events. With first hand experience over the past 3 years, I have seen her direct impact in driving Seeq's demand generation and partner marketing to deliver strong results.
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