SaaS
SkyIO.
The company had outgrown its name, its story, and its structure.
01 — Summary
Three companies operating under a generic engineering-services name needed to unify into one business with a story that matched where growth was headed. Sat with leadership through the strategic call, the naming, and the rebrand.
02 — Challenge
A&E Engineering was a commodity name for a business that had grown into something far more distinctive. Two sister companies needed to merge into one brand, and the existing identity, messaging, and go-to-market plan no longer reflected the combined business or the buyers it was trying to reach.
03 — What I Did
- 01
Diagnosed positioning gaps with leadership, customers, and sales across all three companies before touching identity.
- 02
Led a naming exploration and landed on SkyIO — a distinctive brand for the unified company.
- 03
Built a new commercial narrative and go-to-market plan for the merged business.
- 04
Led a full rebrand: identity system, voice, site, and core collateral.
- 05
Rolled out internal enablement so sales and the wider team actually used the new story.
04 — Results
Positioning
A distinctive brand replacing a commodity name
Structure
Three companies operating as one unified business
Alignment
One narrative shared by leadership, sales, and marketing
In their words
As a one-person marketing team, I simply could not appreciate Staci & her team more! What started as a thorough strategy session turned into moving forward with a company rebrand. We had some very strict deadlines and lots of hoops to jump through, but Staci kept us moving forward without compromising time, budget or quality. I love what we created together and could not have done it without her support and experience!
SkyIO's rebrand was a pivotal moment for our organization, and Staci played a key role in its success. She guided us through the process with strategic insight, strong project management, and a clear understanding of our goals. Despite a demanding timeline, she kept the project on time and on budget, while ensuring every decision remained aligned with our vision. In the end, we feel she perfectly captured the feeling, values and aspiration of our team. The result was a brand that genuinely reflects who we are today and where we are headed. We are grateful for her partnership and expertise throughout this journey.