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Hospitality · Vacation homes

Your Home Concierge.

A new service category needed a brand and a commercial engine.

Brand identityWebsiteKeyword strategyDigital & social adsVideo contentCommercial collateral

01 — Summary

Created the Your Home Concierge brand from the ground up and built the integrated commercial system — website, ads, video, social, and email — that turned a new service category into memberships from shore-home owners.

02 — Challenge

Your Home Concierge needed a complete brand and commercial foundation: a memorable identity, a converting website, a content engine, and a campaign system to reach vacation-home owners along the shore.

03 — What I Did

  1. 01

    Designed a primary logo, palette, typography system, and full brand guidelines.

  2. 02

    Built the Your Home Concierge website with clear membership conversion paths.

  3. 03

    Conducted keyword analysis to inform site architecture and editorial calendar.

  4. 04

    Produced email graphics, digital ads, and ongoing organic social around seasonal themes (Clean Beaches Week, National Be Nice to Jersey Week, and more).

  5. 05

    Created video content and social ads addressing the core pain — 'Worried about your vacation home in the…' — with a clear membership CTA.

  6. 06

    Developed sales and marketing collateral templates to support member acquisition.

04 — Results

Category brand

New identity and guidelines for a new service category

Digital

Website, email, and ad system driving memberships

Content

Year-round social, video, and seasonal campaigns

05 — Creative

Uncommon Marketing Works — Branding Portfolio (PDF)Full rebrand portfolio featuring logo systems, brand guidelines, collateral, ads, and campaign creative across client engagements.

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